New and experienced content strategists alike turn to these books to learn the essentials of content strategy. Halvorson has coauthored one of the seminal books on web content, called content strategy for the web. Here are ten essential books that will give you a firm grounding in content strategy and help you understand not just web writing, but also things like the lifecycle of content, content strategy best practices, among other things so you can produce powerful, effective content for the web. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. Kristinas book content strategy for the web was the first book published on the topic. Content strategy for the web 9780321620064 by halvorson, kristina and a great selection of similar new, used and collectible books available now at great prices.
We felt that the industry needed a book truly about content strategy as a discipline, and not content strategy for a channel. The top 15 strategic management books startup grind. Feb 11, 2014 10 must reads for content creation and strategy. Understand content strategy and its business value. Content strategy ebook bundle 3 ebooks smashing magazine.
Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. As a content strategist for sitegeist in melbourne, australia, its easy to feel isolated from the great work done by cs pioneers like halvorson, lovinger and others. Even the look of the site and content maps were familiar from what ive seen presented and used in client meetings. A content strategy is about what you create, when you create it and how. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be in the first place. Without meaningful content, your website isnt worth much toyour key audiences. Mar 30, 2011 the elements of content strategy does not dive too deeply into any one aspect of content strategy, nor does it skim over the tentpoles of the discipline at a height as to be useless. The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books.
Get free shipping on content strategy for the web by kristina halvorson, from. It is the number one reason why people browse the internet. I dont have a lot of modern books on this list, but this is an excellent one. If your website content is out of date, offbrand, an. The content strategists reading list brain traffic. Make smarter, achievable decisions about what content to create and how. This second edition retains all that was wonderful in the first book, while. Apr 11, 2016 content strategy for the web points out that content strategy connects real content to real people.
But creating and caring for meaningfulcontent is far more complicated than were often willing toacknowledge. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Our own views on web design, which are fairly controversial, are outlined in this article. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. Content strategy for the web explains how to createand deliver useful, usable content for your online audiences, whenand where they need it most. But visit any website, and youll discover that much of selection from content strategy for the web book.
Science of influential web content, colleen jones not just. We tend to wrongly think that strategy is about coming up with a genius plan and then committing to it. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should. Buy content strategy for the web by kristina halvorson with. Breathe new life into your document by considering the layout. Pdf content strategy for the web download full pdf. Discover the processes and people behind a successful content strategy. Louis rosenfeld, author of information architecture for the world wide web.
Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. Advance praise for content strategy for the web, second edition. Content strategy for the web book by kristina halvorson. Content strategy for the web by kristina halvorson and melissa rach. Listen to the podcast, find the books, come to the conference, or join the community. To help narrow down the choices, weve put together a list of 15 strategic management books to help you gain the muchneeded competitive edge in this highly competitive world. The classic writers handbook, this gives you the golden rule for writing and. Here are the best strategy books for entrepreneurs and managers. Understand content strategy and its business value discover the processes and people behind a successful content strategy make smarter, achievable decisions about what content to create and how. Jul 31, 2019 joe chernov, hubspots vp of content, shares killer tactics to refine your content strategy for the web. Content strategy on the web is a great book focusing on a new topic that will, in my opinion, be essential in raising the bar in web design.
Peter morville, coauthor, information architecture for the world wide web. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Gradually, as the importance of the topic dawned on mba providers and the business public alike, strategy evolved as an important discipline of thought for leaders of corporate, organizational and government leaders. Content strategy for the web, 2nd edition peachpit. So it actually needs to be in place before the strategy and audit, or you need to do it based on the strategy and audit findings. With allnew chapters, updated material, case studies, and. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart.
A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content strategy. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. Today, content strategy overlaps with and provides frameworks, structure, and content to existing disciplines like information architecture, user experience design, content management, and marketing. Content strategy for the web by kristina halvorson.
Managing uncertainty, opportunity, and enterprise by j. It also shares content best practices so you can get your next website redesign right, on time and on budget. With this bundle you will master content and copywriting in no time. The 33 strategies of war, the 48 laws of power by robert greene. Content strategy content marketing strategy web content. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. Make smarter, achievable decisions about what content. Expert resources for content strategy professionals and enthusiasts. Content strategy for the web by kristina halvorson here is a quick description and cover image of book content strategy for the web written by kristina halvorson which was published in 2012210. Content strategy for the web by kristina halvorson, melissa.
Amazingly, this second edition doesnt just keep up. The web content strategists bible explains how the practice of web content strategy can be used to effectively manage the size, scope, and cost of content heavy web development projects. The first edition of kristina halvorsons little book was like a rip in the. Goodreads members who liked content strategy for the web also.
The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. Download it once and read it on your kindle device, pc, phones or tablets. Why committing to success leads to failure and what to do about it by michael raynor. If the modern web design process is a circular path, content strategy is a ball that rolls along that path. Every good story needs solid, dimensional characters. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Aug 12, 2009 a pretty web interface means nothing without useful, creative, interesting content. Ann handley, cmo, marketingprofs and author, content rules this is the goto handbook for creating an effective content strategy. Content strategy plans for the creation, publication, and governance of useful, usable content. Treating your content like a commodity could pose huge problems for your brand.
This is the first book to read if you are new to the discipline, as well as. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Jeffrey zeldman author of designing with web standards, third edition erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online. A lot depends on who you are and what sort of content strategy youre interested in. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Like no other book, content strategy for the web gives you the tools you need to get the right content to the right people in the right place at the right time. Content marketing strategies one element in successful digital marketing that can make or break your online presence. Content strategy for the web by kristina halvorson get content strategy for the web now with oreilly online learning.
Content strategy for the web gives you the tools you need to get the right content to the right people in the right place at the right time. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. There are many different books, coming at web strategy from different perspectives and degrees of technicality. Developing a content strategy with character sketches. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Strategy and structure for futureready content creating fat content. Problem for web content to be successful, it needs to meet users needs and support key business objectives. Perfect for those looking to get into the world of content development for online platforms, this ebook expertly pinpoints the key things one must know before beginning a journey into. It was the catalyst for the global content strategy conversation, helping organizations understand and implement content strategy as part of their larger business strategies. Good quality of content will help you to grow your business. Robert is a crack researcher and storyteller he has a profound ability to explain timeless.
Melissa rach describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. A clean font with bold headings, subheadings and plenty of white space is much more appealing than huge paragraphs of text. I recently asked twitter, what books should be on a content. Content strategy for the web by kristina halvorsonmelissa. Think of the last time you read a really great book. This book was written for the web in mind but continues to offer much value for content strategy in general. If youre like most organizations, your content problems seem insurmountable.
But if i had not, these books still would have given me a priceless education as they have for millions of other people. Mar 03, 2018 your content strategy is where youll ultimately be able to experiment with and decide on your next books topic. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Consider how your heroes will interact, what obstacles they face, and how your brand will rise above the competition to craft your website content strategy. Kristina halvorsons book on web content strategy is important because it represents an authoritative and fairly comprehensive view of business sites from a content perspective. Content strategy for the web by kristina halvorson goodreads. And what does the content renaissance mean for you.
A content strategy can easily become a cumbersome manual without enough thought about readability. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. Unfortunately many website projects, whether they be new websites or redesigns, do not put enough effort in to getting their content strategy developed and actioned. Find books like content strategy for the web from the worlds largest community of readers. Of course, i am biased because i trained under robert. Content strategy for the web, kristina halvorson the industry standard primer clout. This web design book understands that websites are about doing business, not about pretty graphics and code. Content strategy for the web, 2nd edition on apple books. When it was first published in 2009, content strategy for the web was an instant classic.
You more than likely ended up googling the author afterwards and landing on their website or social media platforms. The first edition of kristina halvorsons little book was like a rip in the matrix through. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. Kristina halvorson is the author of this remarkable book. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning. It was the catalyst for the global content strategy conversation, helping organizations understand. Apply all the same rules to the task at hand and begin to understand the direction and strategy of the content involved. Ive read hundreds of blog posts, books, whitepapers, etc. It shows designers which tools are available and how to use them to plan for, create, and govern online content. Governance is about whos allowed to create it and what they need to do to get it approved. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Use features like bookmarks, note taking and highlighting while reading content strategy for the web.
Content strategy for the web by kristina halvorson epub. In the space of a few chapters, she had changed our field forever, for the better. A pretty web interface means nothing without useful, creative, interesting content. Content strategy is something that should set the groundwork, carry it through fruition, and continue through the life of any project. How to create a content strategy in only 652 steps. Web design for roi by lance loveday and sandra niehaus.
Content strategy for the web by kristina halvorson is the industrys goto. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. The truth is, without a strategy your content will never reach its full potential. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and. The web, mobile, social and so on are all ways that messages can flow back and forth between brand and audience, but addressing and building strategies for them in isolation creates a breeding ground for fragmented brand. Content strategy for the web is the best thing to happen to user experience design in years. Oct 21, 2011 until the 1960s, there were few books or business courses available that focused on the notion of business strategy. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Three ebooks contain smashing magazines best articles on content, carefully prepared, edited and of course without advertising. Shipping may be from multiple locations in the us or from the uk, depending on stock availability. Content strategy for the web is the marketing and business book which shares the different points to promote your web pages and products. Content strategy for the web is a basic book that covers the most overlooked aspects of web content, including some on your website, ill bet. The best web strategy book ever is a tough question.